Marketing // Strategy // Storytelling
Brand Strategist, Content Engineer, and Writer based in Los Angeles and Vermont.
I love to tell stories. Stories of all shapes and sizes. Every medium provides a different opportunity and challenge for crafting compelling narratives.
Currently I work as a Content Engineer at Meta. I work across product, marketing, strategy, and storytelling - turning ambitious ideas into clear, compelling experiences. I love the challenge.
I also love ice cream, and lots of other stuff. Just, you know, so you don’t think I’m some square who only loves meeting challenges head on, or who only loves maximizing value and MBA stuff. Or even the stories part. Although, I do love stories. And I love stories about ice cream. Stories about all foods are great. Actually forget the food angle - I love storytelling even if the story includes zero mention of anything to eat. This is too long for a header. What’s the word coun-
Jack Donaldson
is an award show watching writer for film & television, as well as for several national brands and publications. In film, most recently Jack wrote the animated feature Scoob! released by Warner Bros. In TV, he wrote the pilot THE GRANDPARENT WAR which was sold and developed at 20th TV with Milo Ventimiglia producing, and the animated children's show THE ADVENTURES OF DEEDEE, which is at HBO with Issa Rae producing.
As a copywriter, Jack has worked on campaigns for Gamefam, Wolf vs Goat, Chewy, and Diageo.
As an author, Jack has written several Children’s books as well as pieces for The Huffington Post and Popular Mechanics.
Jack has been working as a Content Engineer in Generative AI for the past several years, first at Pocket FM and now at Meta. Working on the launch of Muse AI has fused his creative strategy and interest in consumer behavior with innovative tech.
Separately, Jack’s most interesting non-writing job was doing landscaping in Central Park, a job he was fired from four weeks in and that left him with no real fallback from a career in the humanities. A former college baseball player, he's in steadfast denial about how his body is breaking down and still plays in a league on Saturdays. He's also very bad in the heat and fainted at his own wedding.
NowBuilding the story around what’s next.
The best launches connect the product truth to a human truth. That takes clear brand positioning, robust content, and close collaboration.
Helping bring Muse to market
At Meta, I work at the intersection of product, marketing, and AI. Most recently, I was part of the team that launched Muse AI.
Muse at Meta
Content engineering, product narrative, and quality control for a new personal AI.
Scoob!
Writer of 2021 Warner Bros. Animation release. Available on HBO Max
Norm of the North
Writer and Executive Producer of first two films in the Lionsgate franchise
“Diageo Fights Binge Drinking” PSA
Created and wrote a VR campaign for Diageo to prevent binge drinking
Wolf vs. Goat
Blog, newsletter, and product copy for luxury menswear brand
Gamefam / “Saweetie Super Bowl Sizzle”
Award-winning campaign fêted by Digiday and the Drum Awards for best metaverse campaign
Brilliant Earth
Developed and wrote the Valentine’s Day campaign, including social, TV, and website copy
Pocket FM
Senior Copywriter for Drama, Sci-Fi, and Fantasy audio programming.
Neutrogena
Young Skin and Suncare businesses